Last night was the official kick-off party for RAGE in Chinatown. While this event was obviously to promote the launch of a video game, it was really just the most recent LA event to see and be seen.
The event took place at Chinatown’s Historical Central Plaza, which was hosted by Charlize Theron, featured music by the creme de la creme of LA DJs, DJ Mom Jeans and DJ Bizzy, plus a special performance by the one and only Black Keys. Of course the Black Keys were the big draw, as they consistently put on a great show, but what elevated this event even more was the involvement of LA nightlife guru, Brent Bolthouse.
There were approximately 3000 people on the special list to the event, but only a fraction were actually able to get in after waiting in an enormous line to check in with the Bolthouse crew. Once inside, there were waiters and waitresses walking around handing out gratis cocktails and food, as well as numerous bars to hop between and skirt a line for the free booze. In addition, the shops that lined the streets were still open, so the drunken hipsters could get some shopping done (parasols were plentiful).
The crowd consisted of fashion-forward young LA scenesters and celebrities. The many public figures in attendance included Charlize Theron as host, Victoria’s Secret model Alessandra Ambrosio, Seth Green, Michelle Rodriguez, Dane Cook, Rumer Willis (spawn of Bruce and Demi), reality TV personality Whitney Port, True Blood hottie Joe Manganiello, CSI’s Gary Dourdan, Breaking Bad’s Aaron Paul, How to Make it in America’s Bryan Greenberg, and Snoop Dogg. And these are only some of the ones I personally saw- there were many more famous people roaming around the crowded plaza. While the celebrities were a great PR and marketing ploy for RAGE, the other attendees didn’t seem to notice nor care–as the jaded Angelenos rarely do–about the celebrities who were making appearances at the event. It was like a fashion show where the clothes were of more interest than the people wearing them.
All in all, disregarding the glitz and glamor of the event, the RAGE party was a good time to dance, drink, and hang out with the beautiful people in LA, AKA your friends–if you’re lucky.
-SO
