Survey of 3000 UK consumers suggests:Lower prices more important to promote sustainability than more choice or green labelling76% of consumers suggested lower prices would help them shop more sustainably50% of consumers wouldn’t spend more on sustainable productsThe majority of consumers care about sustainability but are often unable or unwilling…
The start of Christmas ad season has become a tradition of its own – and Asda is launching its 2021 Christmas campaign with a spectacular ‘Asda on Ice’ TV ad – premiering on Friday 5th November.Set to a new imagining of the ice dancing classic – the Bolero – the 60 second ad follows a family gliding (almost) effortlessly through a series of…
Supermarket Asda has partnered with data science leader ‘Quantium’ to launch a new strategic partnership that will enable Asda and its suppliers to better understand customers and meet their needs even more effectively.The new partnership will combine Asda’s existing insights and data assets with new products and services supporting data-led…
asda.has today announced it will extend its ‘Asda Rewards’ loyalty app trial to customers in 16 stores, following a successful pilot with colleagues last month.Customers at selected stores across West Yorkshire and the West Midlands can download the ‘Asda Rewards’ app on their smartphones from 21st October and begin to build up a ‘cash pot’ each…
asda.has officially opened its first premium ‘Extra Special’ convenience store offering motorists the opportunity to shop the supermarket’s deluxe product range in a convenient roadside location.The store, which is located on EG Group’s Oxford Road forecourt in Beaconsfield, Buckinghamshire, stocks 2,500 products including a large selection of…
asda.has today announced that it will extend its one-hour* Express Delivery service to 96 stores to provide customers with speedier and more convenient delivery options.The service gives customers access to Asda’s full online range of more than 30,000 grocery products for delivery within one hour if they live within a three-mile radius of an…
asda.has today announced it will launch an incubator programme to support emerging and entrepreneurial brands in bringing exciting products into its stores.The ‘Nurture’ programme will give innovative suppliers easier access to shelf space and the opportunity to work with Asda in getting new products into the hands of shoppers.The programme will…
A host of recognisable faces with a personal connection to breast cancer have come together to help mark 25 years of Asda’s Tickled Pink campaign by modelling this year’s Tickled Pink charity t-shirt, available exclusively at George at Asda.Working with Breast Cancer Now and CoppaFeel! Asda’s Tickled Pink campaign is the longest running UK…
asda.has raised the bar for sustainable shopping after opening the largest refill store in the country at Monk’s Cross in York.The Superstore will stock over 100 branded and own-brand products sold in loose and unpackaged format in a huge 18-bay refill zone, as it continues its drive to reduce plastic and help customers shop more…
asda.has been crowned Online Supermarket of the Year and the UK’s Lowest Priced Supermarket, after scooping two titles at an award ceremony held by retail industry magazine, The Grocer.The supermarket picked up the awards at the annual Grocer Gold Awards ceremony and marks the second time the retailer has claimed the title of Online Supermarket of…
asda.has today confirmed that it will take a collection service provided by its logistics partner EVCL Chill and 290 employees in-house.EVCL Chill works with Asda to deliver its ‘Asda Collect’ service, which transports chilled products from Asda suppliers, to two sites in Daventry and Rochdale before they go out to Asda stores. The Daventry site…
asda.has introduced its first refill store in Scotland featuring an extensive range of branded and own-brand products sold in loose format as part of its drive to reduce plastic and help customers shop more sustainability.The supermarket has partnered with a host of the UK’s most popular household brands including Kellogg’s, Napolina, Yorkshire…
asda.has today announced that Liz Evans will join the business in January 2022 to lead its George business – the UK’s second largest fashion retailer by volume.Liz joins from family lifestyle brand Fat Face, where she has led the business as CEO since 2019. Prior to joining Fat Face, Liz was the CEO of well-known fashion brands Oasis, Warehouse…
